Level 3 Certificate in Digital Marketing Business Principles (9628-13)
Zornitsa Nikolova
This qualification provides the learner with underpinning knowledge of how to create value for the business and customers through digital and social media platforms. They understand the specialisms that digital marketers use to acquire, convert, interact with customers and how to measure success in digital marketing campaigns. Developed in collaboration with employers, sector experts and training providers using the Digital Marketer Standard as the baseline.Ofqual Qualification Number:603/1610/X
Skills / Knowledge
- Business Environment
- Communication Styles
- Digital Etiquette
- Pay-per-click
- Search Engine Optimization (SEO)
- Social Media Platforms
Issued on
July 15, 2024
Expires on
Does not expire
Earning Criteria
Required
This person understands the principles of the digital marketing specialist areas and the tools that are available and understands how these can work together to achieve marketing goals. They can summarise the positives and negatives of platforms including the strengths and limitations of digital and social media, as well as understanding understand how audience and competition influence digital platforms in the working environment.
This person understands how to respond to the business environment and business issues related to digital marketing and customer needs. They can explain how digital marketing teams work with other business functions and know how to keep up with the latest industry developments and changes as part of professional development.
This person understands the characteristic of effective communication when using digital channels including accounting for audience types, styles of communication and the importance of the brand. They understand the generally accepted ‘rules’ of social media. how to communicate effectively using digital channels, how building relationships through conversation and how to use hash tags in social media content.
This person recognises the importance of information security and understand how organisational policies and procedures are implemented to mitigate the threats to digital information and protect data across digital and social media platforms They will be able to recognise threats to digital information and be able to explain the scope of the legal requirements in digital marketing, while understanding the key features, importance and impact of organisational security policies and procedures
This qualification is regulated by OFQUAL URL: https://www.gov.uk/government/organisations/ofqual
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