Level 3 Diploma in Digital Marketing / Diploma Lefel 3 mewn Marchnata Digidol - (7513-30)

This individual has achieved unit 207 Understanding the business environment. They are able to: Understand that there are different types of business, understand how businesses function, understand changing patterns of employment, and understand how business activity is affected by market forces.

This individual has achieved unit 208 Understand legal, regulatory, and ethical requirements in sales and marketing. They are able to: Understand an organisation’s procedures for dealing with legal, regulatory, and ethical requirements relating to sales or marketing, and understand the legal, regulatory, and ethical limits of the sales or marketing role.

This individual has achieved unit 304 Using collaborative technology. They are able to: Stay safe and secure when working with collaborative technology, plan and set up IT tools and devices for collaborative working, prepare collaborative technologies for use, and manage tasks using collaborative technologies.

This individual has achieved unit 320 Principles of Marketing and Evaluation. They are able to: Understand the principles of market segmentation, understand how to assess market opportunities for new products and/or services, understand the principles of marketing strategy development, and how to evaluate the effectiveness of a marketing strategy.

This individual has achieved unit 321 Develop own professionalism. They are able to: Develop own professional skills, be able to work as a member of a team to achieve defined goals, understand what is required of professional practice, and understand career development opportunities.

This individual has achieved unit 322 Digital marketing metrics and analytics. They are able to: Understand the sales funnel in digital marketing, understand how metrics of digital marketing are generated, and how analytics can be used to optimize digital marketing campaigns.

This individual has achieved a number of optional units. A minimum of 14 credits from Optional Group A (308, 323 - 327). The balance of 33 credits can be achieved from units in Optional Group A (308, 323 - 327) and/or Optional Group B (202 - 203, 209, 301 - 302, 305, 311, 328 - 334). ( https://www.cityandguilds.com/-/media/productdocuments/business_skills/business_admin_and_public_services/7513/7513_level_3/centre_documents/7513-30_l3_digital_marketing_qhb_v5-1-pdf.ashx )